About Doughsense

Empowering you to shape your financial future with confidence and clarity

Our Story

Doughsense was born from a simple observation: despite having access to countless financial tools and apps, most people still struggle to get a clear picture of their financial health and make confident decisions about their future.

We believe that understanding your finances shouldn't require a degree in accounting or hours of spreadsheet work. That's why we created Doughsense – a beautifully simple app that gives you instant clarity on where you stand financially and helps you make progress towards your goals.

Doughsense empowers you to look forward with confidence, exploring the possibilities your money can create. We believe in positive reinforcement and smart financial habits that help you shape both your wealth and your future. By making your money work for you—not the other way around—you can focus on what truly matters: building the life you want.

Our Values

Radical Simplicity

Complex made clear, not dumbed down

We believe powerful financial tools don't need to be complicated. Every feature strips away unnecessary complexity while preserving the depth you need to make informed decisions. No jargon, no hidden calculations, no confusion—just your complete financial picture, beautifully clear.

Progress Over Perfection

Small steps compound into wealth

Building wealth isn't about perfect timing or optimal strategies—it's about starting today and improving tomorrow. We celebrate every positive step, knowing that consistent small actions create extraordinary long-term results. Your financial journey doesn't need to be flawless; it just needs to begin.

Clarity Breeds Confidence

Understanding enables action

When you truly understand your finances—where you are, where you're headed, and what's possible—confident decisions follow naturally. We illuminate every aspect of your money, transforming uncertainty into clarity and anxiety into agency. Knowledge isn't just power; it's the foundation of financial freedom.

Built by People Who Care

Doughsense is crafted by a passionate team of designers, developers, and accountants who believe everyone deserves financial clarity and confidence.

Ready to Take Control?

Be among the first to shape your financial future with confidence.

© 2025 Doughsense Ltd. All rights reserved.

Company No. 16611898 Registered in England and Wales

Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ